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LEXUS AUTO SHOWS

North America

Creative and Experiential Design Director for all the Lexus North America Auto Shows including Los Angeles, North American International Auto Show (Detroit), Chicago, and New York.

The design execution allowed for Lexus to offer guests the opportunity to “Experience Amazing” by transforming the auto show space into an emotional journey, transforming performance into passion and technology into imagination.

The vehicles play the lead role, and also as media to communicate the true essence of the Lexus brand

The Brand + Product Gallery are more than just informative graphics, digital content and interactive displays, we tell the Lexus brand story through physical artifacts that speak to the brand pillars: Brave Design, Takumi Craftsmanship, Exhilarating Performative, Imaginative Technology, and Lexus Lifestyle.

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