As Auction.com was rebranding itself as Ten-X and one of the key sponsors of South by South West, this project created a fully immersive experience show casing its technology and user interface in an abstracted way.  User friendly-ness. 

The real success was creating a four sided booth where else most booths tend to have a front and back, designing the space to allow for storage and A/V equipment became the challenge, but was achieved.  

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• Hologram booth and virtual reality technology where visitors could speak to a virtual agent.

• Green Screens allowed visitors to be recorded live in a virtual environment and podcasted real time to the LED screen on the front of the space.

• Coordinating A/V (audio visual) components.

• Managing design team and supporting fabrication team.

• Produced detailed shop drawings for CNC fabrication and assembly of designs and installations